Allister Marks
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Playdium Brand Book

A renewed fluid corporate identity for Playdium, a space designed for the interactive and high-tech amusement of energetic children, teens, and their families. Our mission is to exist as an escape from reality which is a vision clearly illustrated in the renewed visual language of the brand.
Original logo colour and geometric shapes have been used in the new logo in order to achieve on-going and instant brand recognition, all while offering a contemporary design solution. The brand book features all of the do’s and do not’s of the identity, and provides a fully cohesive fluid identity.
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More Playdium content coming soon.
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