Renewal of Playdium Arcade Logo & Branding Guidelines

A renewed corporate identity for Playdium, a futuristic arcade space designed for the interactive and high-tech entertainment of children, teens, and their families. Our mission is to exist as a thrilling escape in VR reality.

​The original logo colour and geometric shapes have been used in the new logo in order to achieve on-going and instant brand recognition, all while offering a contemporary design solution. The brand book features all of the guidelines on how to use the logo, colour palette, typefaces, etc. and provides a fully cohesive brand identity.