Revive Coffee Brand
Given the task of designing a coffee chain concept--everything from a shop name all the way up to the store-front graphics and marketing collateral, Revive coffee was born. The client brief consisted of a fresh colour palette and the vision of a rustic and homemade vibe, as well as a logo which incorporated coffee beans.
The originally requested colour palette consisted of colours used in the final logo, except teal green was originally a bright blue. These colours were to be used to coincide with the student union colours at the shop location in which Revive would be introduced to. With bright blue being the prominent colour of the student union, the client requested that this also be a prominent colour in the concept branding. I was able to convince them otherwise by explaining that the colour blue suppresses hunger, and that it didn't speak to the warmth of a hot cup of joe. I was given the go-ahead to change the blue to a fresh green which speaks to freshness and rejuvenation. Orange and white worked well within the concept and I didn't want to veer too far away from the client's initial colour palette request, and so these colours remained. After communicating with my marketing team and making small revisions, three logo variations were provided for the client to review and give feedback. Logo Variations |
Final Primary Logo
The final logo is a combination of two of the logo variations. The icon is a sunbeam and coffee bean. The sunbeam symbolizes renewal and encompasses our slogan, with the coffee bean being the center power source of this serge of refreshment, renewal, and rejuvenation. The swirly line which flows through the wordmark further exaggerates a free-flowing surge of energy and rejuvenation and also mimics the smooth rounded lines of the coffee bean.
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Secondary Logos
These variations may be used as secondary application in situations where the primary logo is not applicable (due to lack of contrast with background imagery, black and white documents, etc.)
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Icons & Language
A set of icons were designed for use with product identifiers, menu boards, vinyl graphics and any other marketing collateral. A set of words were composed from myself and the marketing team which sets the tone for the branding language of Revive.
Coffee Flavours
I introduced rustic wooden coffee identifiers and craft paper bags to give a premium feel to the baked goods, and also used textured type and warm textures to give the shop a homemade vibe.
Digital Menu Screens
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